Credit Memphis Travel
Music fans heading to the the river city blues birthplace of Memphis will be thrilled to find a stop at this historic institution – a shining tribute to decades of struggle, upheaval, change and triumph that inspired people everywhere to re-think the way they listened – at the top of their itinerary. Visitors to this popular attraction located on legendary Beale Street on the corner of Highway 61 at the world-famous FedExForum sports complex and across from Gibson Guitar are introduced to the fearless musical pioneers who overcame daunting racial and socio-economic barriers to craft the music that would ultimately shape a city and shake the world to its core. The Rock ‘n’ Soul Museum, developed in unique cooperation with the Smithsonian Institution, tenders guests a personalized Blues City music experience they won’t soon forget, with a convenient digital audio tour showcasing more than five hours of music – more than 100 songs – and fascinating information accompanying guests at their own pace through seven galleries jam-packed with musical instruments and artifacts and surprising treasures, serving up a comprehensive cross-section of the rich history of that unmistakable, unforgettable sweet Delta sound. Summarily? The Memphis Rock and Roll museum delivers a toothsome “biography” of the transformation of a gritty southern city mentioned in more songs than any other on EARTH – to a music mecca and the heart of the rock and soul industry – the whole story – through its amazing series of exhibits and presentations. Ready to listen? Step inside.